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go-to-market

A collection of 6 posts

Go-to-Market Strategy for a Healthcare Business: Partnering with the NHS

Go-to-Market Strategy for a Healthcare Business: Partnering with the NHS

The healthcare industry is characterised by high entry costs, long sales cycles, and bureaucratic loops you need to jump through in order to bring a product to market. In addition, you need to stay on top of the constantly changing regulatory landscape if you wish to collaborate with the NHS

Selling to Large Businesses – How to Make Your Customers’ Lives Easy

Selling to Large Businesses – How to Make Your Customers’ Lives Easy

Article authored by Invigorate Advisor and Procurement Strategy expert, Hannah Tilston. Successfully navigating the sales process into large companies can make the difference between a mediocre year and a game-changing one. Those hours spent honing sales pitches, getting the branding just right and building relationships ready for when the time

Is the Way in Which We Sell Changing?

Is the Way in Which We Sell Changing?

We’re all now accustomed to a faster pace of shopping. Events in 2020 have accelerated a global shift to purchasing online, and it’s not just for clothing and furniture through the likes of Amazon and boohoo.com. Indeed, disruptive startups such as Airbnb and Uber have also changed

Why Global Tech Companies Are Doubling Down on Customer Loyalty

Why Global Tech Companies Are Doubling Down on Customer Loyalty

Reap as you sow – the secret to customer loyalty boiled down to four words. Now for the slightly longer explanation. 2020 has not been easy for a lot of companies across the globe. In a rush attempt to cut costs, companies have been laying off employees. As a result, nearly

Four Step Approach to Selling & Marketing in Challenging Times

Four Step Approach to Selling & Marketing in Challenging Times

Serving your customers should always be at the heart of your selling and marketing activities. But while businesses have radically changed in the last few weeks, it may not be all systems go for your customers. Before you hit the sell button, adapting your sales strategy by understand the evolving

How to Sell in a Difficult Environment

How to Sell in a Difficult Environment

In the middle of a downturn, just how can you anticipate your customers’ needs? Dean Munslow is a scaling sales expert and advisor. He’s scaled sales for Box to their IPO, Github to their Microsoft acquisition and Crowdstrike’s IPO. Here are some top three takeaways from him that